Beyond big-budget productions: supporting local filmmakers

Jess Blackwell –

Toronto residents are probably familiar with the tell-tale signs of a film shoot: roads and ven­ues closed to the public, indus­trial lights and equipment scat­tered about, and trucks, vans and trailers lining the streets.

It’s no secret that Toronto is a film industry hotspot, attract­ing domestic and international filmmakers with its abundance of studio space, generous tax credits and affordable labour. In 2021 alone, the city achieved $2.5 billion in direct spending on film, television and digital media projects and hosted 1,468 productions, thanks in large part to increased investment in resources such as animation, post-production and visual ef­fects facilities.

Indeed, the film and TV in­dustry has become one of To­ronto’s major economic pillars, with approximately 35,000 film and TV workers living within the city.

Many of these people earn their living via major produc­tions such as The Boys, Um­brella Academy and The Hand­maid’s Tale — projects that bring a lot of money and atten­tion to the city’s film industry. But there’s much more to To­ronto’s filmmaking scene than the multi-million-dollar projects we’re used to hearing about.

Beyond the dazzling invest­ments and A-list names of big-budget movies and TV se­ries lies a bustling indie scene. This is where most filmmakers and actors get their start and where established artists turn to make their passion projects. It’s where low-budget features, thought-provoking shorts and experimental portfolio pieces are made.

Toronto’s indie scene gives filmmakers with diverse back­grounds, identities and lived ex­periences an outlet for creating and sharing unique and enter­taining stories while maintain­ing creative control over their work.

Unfortunately, Canada’s main­stream filmmaking scene con­tinues to be home to striking inequities. For example, a report released at the 2024 Berlin In­ternational Film Festival found that men held approximately 84% of directing roles and 77% of key creative positions in the Canadian film industry between 2010 and 2020.

To create a more diverse and equitable film and TV industry, we need to do more to empower emerging filmmakers and give them a competitive edge.

Fortunately, there are many ways to support local artists. Beyond attending large festivals such as TIFF (which largely promote international projects) and donating to crowdfund­ing campaigns on sites like In­diegogo and GoFundMe, there are simple steps you can take to help Toronto’s indie community thrive.

Chris Kennedy, executive director of the Liaison of Inde­pendent Filmmakers of Toron­to (LIFT), suggests support­ing smaller film festivals and screenings. “If there’s a cinema nearby, community members should keep track of when they show local work and make a point to show up. Having a few extra people in the audience (es­pecially new faces) is always encouraging for local filmmak­ers.” Purchasing tickets to lo­cally made Canadian films also signals to distributors that there is a demand for these projects, which can lead to more support, funding and programming.

Similarly, Kennedy advised that “it’s key for audience members to seek out Canadian content on [online] streamers. Again, if you watch more Ca­nadian content, the numbers will show more interest.” This can lead to increased funding and distribution deals for local works.

Finally, Kennedy recom­mends supporting non-profit and charitable film organiza­tions directly through donations: “Since [these organizations] are structured non-commercially, a higher level of money generated goes back in the service of the local filmmaking community than our commercial counter­parts. Everything from produc­tion centres like LIFT to cine­mas like [the] Revue to festivals like ImagineNative would bene­fit from the support of the larger community.”

Non-monetary ways of sup­porting filmmakers include engaging with them on social media, following their accounts and projects, liking their posts and leaving supportive com­ments. And don’t forget to share information about screenings and funding opportunities with friends and family.

If you own a business, you can also donate products or servic­es to help emerging filmmakers get their projects off the ground. For example, restaurant and cafe owners can donate snacks to the production team.

Finally, emotional support can go a long way. When you meet folks in the film industry, offer them support and encourage­ment. An artist’s path is chal­lenging, and a supportive com­munity attitude can make a big difference!