The gift that keeps on giving: 2024 Distillery Winter Village & traffic mayhem (sponsored by your favourite ‘luxury’ goods brand)

Daryl Gonsalves –

It’s that time of year again, when Toronto neighbourhoods slowly transform local streets and store­fronts to welcome the holiday season. Residents within walk­ing proximity of the Distillery District are painfully familiar with a gift that starts giving in November: the Distillery Winter Village and the accompanying onslaught of motor vehicle traf­fic.

This year’s Distillery Winter Village runs daily from Wednes­day, November 13 to Sunday, January 5 (except on Christmas Day).

Over the past few years, the Gooderham & Worts Neigh­bourhood Association (GWNA) has worked with the Distillery District with diligence and care to represent the community’s interests and the Distillery Dis­trict has made adjustments in response to certain resident con­cerns.

Last year, the main complaint from local residents was the duration of the Winter Village. The Distillery District respond­ed by continuing the village’s second annual tradition: extend­ing its length to challenge how early residents could tolerate holiday-themed music before Christmas. In a few more years, will we see the start of the Dis­tillery Fall Village to increase profitability?

As in previous years, residents have reported that rideshare ve­hicles continue to illegally use Cherry Street’s bike lane as a drop-off zone – which was not approved in the traffic manage­ment plan. Earlier this year, a young 24-year old Toronto cy­clist was killed by a motor ve­hicle when the bike lane was illegally obstructed. The only solution is dedicated infrastruc­ture that blocks motor vehicles from the bike lane.

Also, like last year, park­ing was prohibited from areas of Parliament, Mill and Front Streets. However, these areas continue to be filled with parked cars during peak periods, as un­derstaffed traffic enforcement officers cannot keep up with the volume of vehicles. When I asked an officer if cars would be towed on Mill Street as in­dicated on nearby signage, they replied that such a tool is not available.

New this year, the traffic man­agement plan was changed to allow rideshare and taxi traffic on Mill Street. The Distillery District says this was due to complaints from residents last year. However, during peak pe­riods, Mill Street has bumper to bumper traffic. In a recent walk, I witnessed multiple cars pass through red lights at Mill and Cherry Streets with no ac­tion from the nearby paid duty officer.

Some residents have been frustrated at the lack of response when voicing concerns through the Distillery District’s pub­lic relations channels. When I called to ask a few questions, Rik Ocvirk from distillery man­agement answered my questions with thoughtful responses.

But even the best-laid plans can go off the road. Similar to previous years, the carefully crafted and well-intentioned traffic management plan has failed due to the elephant in the room: the area surrounding the Distillery District cannot safe­ly accommodate the annual in­crease in motor vehicle traffic.

A potential solution is to look at adjustments that (similar to last year) reduce and/or prevent non-local motor vehicle traffic from accessing all surrounding roads during peak periods. Ac­cess could be helped by increas­ing public transit in the area. And instead of employing paid duty officers, why not use To­ronto’s new traffic management (Vision Zero) team, which has been assisting rush hour traffic in the city?

Residents and readers are en­couraged to call 311 as city staff will monitor traffic and noise conditions over the course of the Distillery Winter Village, gather feedback after the event and re­port to City Council. Residents and readers can share concerns with the city by telephoning 311 or logging a service request through the 311 smartphone app or www.toronto.ca/home/311-toronto-at-your-service.

The Distillery District itself can be contacted via wintervil­[email protected] or 647-493-4646 (HOHO).